Sports + Fashion= Lifetime Collaboration
Speaking of fashion, the word for the future is, Active sportswear. This is what has been dominating the runways in recent times and has acknowledged the works of young and talented designers with rave and sophisticated reviews.
The time we are living in, is not of walking slow in silence. Rather it’s about the way of life we are creating amongst ourselves. It is about taking time out of your life and dancing in the rain with your yoga pants and sneakers. Stay young and stay stylish with what the young designers are working on, to create a competitive and innovative market in style. Active sportswear is no longer for your regular walks, rather it is trying to bring a change in your professional lives.
The year started with the collaborations between Nike and Adidas with Acronym’s Johanna F. Schneider and Junichi Abe’s Kolor, respectively.
Recently, Nike has begun a major marketing campaign with a fashion model Karlie Kloss and Pedro Lourenco. On this kind of scale, Nike has never partnered with a fashion model. On the other hand, the collaborations of Adidas with designers like Raf Simons, Rick Owens, Yohji Yamamoto, Stella McCartney and Mary Katrantzou are quite noteworthy as well. This has led to some cutting edge collections in the spirit of fashion and style.
When Yohji Yamamoto tuned the fashion arena with his Y-3 collection in 2013, this amazing Japanese icon changed the rules of game. This year, his trainers on the runway of Chanel simply added one more badge in his armour.
On the concept of activewear, recent collaboration of Alexander Wang and H&M is not quite surprising.
Sports icons like David Beckham, Cristiano Ronaldo and Rafael Nadal have already stripped off for Armani underwear campaigns. When the tennis legend joined hands with Rolex, that created a lot of buzz in the sports arena.
From the collections of The Duffer of St. George, American varsity jacket regained its impact.
Be it designer labels or off-the-rack gear, the influence of sports in fashion can’t be easily denied.
In order to stay focused with our work and professional lives, these sportswear and designer labels are creating an equilibrium that can produce a huge impact.
Don’t sweat it out, for you know what, the world is watching.!!